BioSkin ERP ECommerce Data Integration

Achieving Data Accuracy with NetSuite-Magento Data Synchronization

Folio3 engineered a data pipeline to end operational errors and inconsistent reporting. See how a custom ERP ecommerce integration became their reliable single source of truth across the business.

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Project Overview

Unifying eCommerce & ERP Data

This project focused on solving a critical data fragmentation challenge for BioSkin, a fast-growing health and wellness company. They struggled with fragmented, inconsistent operational data across their core business systems: the NetSuite ERP and their Magento 2 e-commerce platform. The issue was fundamentally a data problem: the lack of proper data synchronization prevented any accurate reporting or scalable growth. Our objective was to implement a robust ERP ecommerce data integration that would establish a single source of truth for ERP and e-commerce, utilizing NetSuite as the central data authority.

Case Study at a Glance

The Data Challenge: Siloed Systems and Inconsistent Data

Their core business systems—the NetSuite ERP and their Magento 2 ecommerce platform—were operating as independent silos. This created a lack of reliable data synchronization, making it impossible to manage accurate inventory, customer records, or pricing data in real-time. In short, the client faced a severe data quality problem: they needed to fix inconsistent customer data NetSuite-wide and establish a reliable, automated flow to eliminate human error and achieve a single source of truth for ERP e-commerce combined. The absence of this unified data structure was hindering scalability and leading to manual reconciliation nightmares.

The Data Solution: Real-Time, Bi-Directional Data Pipelines

The solution is no longer just an "integration"; it's a meticulously engineered data flow. The key is to emphasize the data types and the complexity of the synchronization.

Pipeline Architecture

Designed and implemented a resilient, bi-directional data pipeline between NetSuite (ERP) and Magento 2 (E-commerce).

Master Data Authority

Utilized NetSuite as the central financial data master to ensure data consistency and integrity across the organization.

Complex Data Handling

Engineered an automated flow to solve the core challenge of NetSuite Magento 2 pricing synchronization, handling tiered and complex pricing data with accuracy.

Foundation for Growth

Delivered a robust ERP ecommerce data integration solution that provides the reliable data foundation necessary for future Business Intelligence (BI) and data automation initiatives.

Implementation Phases: Engineering the Data Backbone

Our Data Division’s solution went beyond simple NetSuite integration—we architected a resilient, bi-directional data pipeline. We defined and executed the key phases of ERP data migration and data flow setup to ensure master data management (MDM) was enforced across the organization.

Approach

Phase

Description

Data Focus

I: Data Architecture & Scoping

Conducted a deep dive to map all critical data fields (inventory, customer, pricing) to plan for the NetSuite Magento 2 integration.

II: Custom Data Pipeline Engineering

Designed and built custom connectors for bi-directional synchronization, specifically focusing on complex data like tiered pricing.

Developed logic for automated data cleansing, transformation, and validation during transfer to ensure accuracy.

III: Complex Data Management Deployment

Deployed specialized solutions to handle the technical requirements of NetSuite tiered pricing data management and customer credit limits.

Ensured accurate master data management (MDM) for financial and customer data consistency.

IV: Testing & Real-Time Monitoring

Stress tested the live data flow and verified data integrity across thousands of transactions to prove system stability and performance.

Addressed the core challenge of how to sync inventory data between NetSuite and Magento reliably.

Outcomes: BEFORE vs. AFTER

BioSkin achieved fundamental improvements in data reliability and business agility through automated data flows.

Metric / Area

BEFORE Data Solution

AFTER Data Solution

Data Consistency

Siloed data; customer records, pricing, and inventory were often inconsistent. We needed a reliable way to fix inconsistent customer data on NetSuite.

Single source of truth (SSOT); all operational data is synced in real-time, eliminating data discrepancies.

Pricing Accuracy

Manual updates of tiered pricing in the E-commerce platform, leading to human error and potential revenue loss.

Data automation ensures complex pricing and credit terms flow directly from NetSuite via NetSuite Magento 2 pricing synchronization.

Business Intelligence (BI)

Historical reports were unreliable due to fragmented data; difficult to get a unified customer view.

Reliable foundation for BI built on consistent, unified data, allowing for future advanced analytics and accurate performance reporting.

Operational Efficiency

Slow, manual reconciliation of orders and inventory between systems, leading to fulfillment delays.

Real-time data automation reduces manual overhead, supported by the efficient ERP ecommerce data integration.

Ready to Transform Your Data?

The major challenges start as a data problem. Fix that, and it opens doors for robust technological solutions. Folio3 Data Practice can help your business consolidate data from disparate systems, enhance data quality, or set up data synchronization pipelines for your ERP and e-commerce stack.

Our Team

Built by Engineers. Led by Thinkers. Driven by Results.

At Folio3 Data, we’ve built a team that doesn’t just understand data. They know how to make it meaningful. From our leadership to delivery teams, every person here brings a sharp mind, a hands-on approach, and a real commitment to solving complex problems.

We're a team that becomes an extension of yours - thinking with you, building beside you, and staying until it works.