AnyRoad
Revolutionizing Brand Experience Management through Scalable Data Solutions
2020 - San Ramon, CA
Construction Company
11-50 employees
Overview
AnyRoad is a leading platform for brand experience management, helping companies engage their customers through immersive live experiences, such as tours and events. By collecting and analyzing data from these experiences, AnyRoad enables brands to measure the impact and ROI of their activities, providing valuable insights that drive better business decisions. The company’s data architecture required an efficient, scalable, and insightful solution to support its diverse range of operations, from experience management to reporting and financial insights. Folio3 worked closely with AnyRoad to design and implement a robust cloud-native data engineering solution built on Snowflake, ensuring seamless data ingestion, transformation, and reporting.
The Challenge
Optimizing Data Management for Scalability, Reporting, and Real-Time Insights
AnyRoad faced several challenges in managing the vast volumes of data generated by its experiences, customer interactions, and business processes. These included:
High-Volume Data Integration: AnyRoad collects data from various sources, including bookings, customer interactions, surveys, and feedback forms. The company needed an efficient way to ingest, store, and process this data for real-time analytics.
Data Transformation and Reporting: To generate meaningful insights for clients, AnyRoad needed an efficient way to process and transform this data into accessible reports and visualizations that could be easily interpreted.
Real-Time Performance Tracking: AnyRoad needed a solution that enabled brands to monitor their experiences continuously and measure the performance of their tours and events.
Scalability for Growing Data Needs: As AnyRoad expanded its customer base and event offerings, the data solution needed to scale without compromising performance or operational efficiency.
Seamless Integration of Multiple Systems: AnyRoad utilized various third-party tools and platforms, including Snowflake, Sigma Computing, Tableau, Salesforce, and more, requiring a streamlined solution for data integration and reporting.
The Solution: Cloud-Native Data Engineering for Scalable Reporting and Insights
Folio3 implemented a robust cloud-based data solution using Snowflake as the central data warehouse to address AnyRoad’s complex data challenges. The solution integrated various data sources and tools, enabling real-time performance tracking, insights generation, and reporting for AnyRoad’s clients. Key components of the solution included:
Technologies Involved In This Case
Databases
PostgreSQL
Snowflake
Amazon Redshift
ETL (Extract, Transform, Load) Tools
Fivetran
Stitch
Matillion
Snowpipe
Ruby
Data Transformation Tools
DBT jobs
Snowflake Tasks
Workato
Matillion
Finance & Reporting Tools
Sigma Computing
Tableau
Intacct
Maxio
Merchant Processing Tools
Stripe
Adyen
Customer Relationship Management (CRM)
Salesforce
Results & Achievements
By implementing this comprehensive data engineering solution, AnyRoad was able to drive significant improvements in operational efficiency and customer engagement. The following results were achieved:
Streamlined Data Management
We integrated data from multiple sources into a unified system, eliminating silos and ensuring real-time updates. Using Snowflake and ETL tools like FiveTran and Stitch, we provide fast, accurate, and up-to-date insights—helping businesses make smarter decisions, faster.
Enhanced Reporting and Insights
By implementing real-time analytics, AnyRoad gained actionable insights into sales performance, customer demographics, and brand perception, allowing them to optimize experiences and accurately measure ROI. The integration of Sigma Computing and Tableau enabled the creation of customizable reports with on-demand filtering and easy CSV exports, providing greater operational flexibility and deeper data analysis.
Improved Customer Engagement
With Explorer, AnyRoad gained deeper insights into customer behavior, trends, and performance benchmarks, helping them enhance satisfaction and build loyalty. Real-time data on guest demographics and brand perception empowered clients to make informed decisions, optimizing the impact of their events and experiences.
Scalability and Future Growth
With Snowflake’s scalable architecture, AnyRoad seamlessly handled increasing volumes of experiential data while maintaining performance and reliability. Its flexible data infrastructure enabled smooth integration of new tools and platforms, ensuring long-term adaptability and support for future growth.
A Technological Breakthrough in Experiential Marketing
Folio3’s partnership with AnyRoad demonstrated Snowflake's transformative power in managing and analyzing large datasets for brand experience management. The scalable, cloud-native solution empowered AnyRoad to deliver real-time insights, enhanced reporting, and deeper customer engagement for its clients.
By optimizing data pipelines, integrating advanced reporting tools, and providing actionable insights, this solution positioned AnyRoad for continued growth and success in the rapidly evolving brand experience management space.
With a robust, future-proof architecture, AnyRoad is better equipped to manage its data, provide deeper insights, and help brands make more informed decisions to drive business success.
